Les PaperToyz envahissent le net



Posté le novembre 10, 2010 par Alexis dans Publicité/marketing | Pas de commentaire



Orange lance Origami Style pour les 15-25 et accompagne le lancement de petits personnages créés par 8 « street-artistes ». Jetez un oeil à la vidéo, leur design est vraiment sympa.

En parallèle, un concours intitulé PaperQuest permettra aux participants de peut être gagner un road trip en Europe, des iPad, iPods, etc. Pour se faire, il faudra :

  1. S’inscrire sur www.paperquest.fr ou sur m.paperquest.fr depuis votre mobile
  2. A chaque fois qu’un PaperToyz apparaît, vous devez le capturer (via un clic ou en saisissant  son nom sur votre mobile).
  3. Chaque PaperToyz capturé est comptabilisé dans votre PaperBag (également accessible sur www.paperquest.fr)
  4. Des indices seront régulièrement disséminés sur Facebook pour indiquer aux internautes où attraper des PaperToyz.

papertoyz

Les 100 millions de PaperToyz investiront le web, les magazines, les journaux, et la rue à partir du 4 novembre !

On en parle aussi chez Whitezine

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